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Sheer Edge Venue Spotlight – Edgbaston Stadium

How often do you think about sports stadiums to host your ‘off the pitch’ events 

Edgbaston Stadium external

Your team or leadership meetings, conferences, gala dinners, exhibitions, AGM’s, be honest, have you ever considered it? 

Sheer Edge always think outside the box and seek quirky venues such as sports stadiums in our quest to finding the perfect venue for you.  

Sports venues do not just provide a perfect space for your meetings, event and large showcases, they also offer some amazing hospitality for their home games.  

One of our favourite stadiums just has to be Edgbaston Stadium, one of England’s leading cricket grounds located in the heart of Birmingham. This venue has some amazing history attached to it, along with some more exciting things we will tell you about further down, let starts with their history; 

Towards the end of the 19th century, Warwickshire leased the land on which the current Edgbaston stadium stands from the Calthorpe Estate. 

In 1886, the ground hosted its first match – against the MCC – while two months later, in August, more than 6,000 spectators watched the Australians in action. 

In 1902, Edgbaston staged its first Test, an Ashes encounter, by which time the ground’s first permanent stand had been erected and since then the arena has gone from strength to strength. 

Edgbaston Stadium HospitalityIt has been the venue for many iconic moments in English cricketing history, perhaps none more so than England’s dramatic two-run win over Australia in the 2005 Ashes. 

In 2010 and 2011, the stadium was redeveloped at a cost of £32million, upping its capacity to 25,000, and it is not rare to see every seat in the house taken. 

And where better to host your next meeting or event? The stadium is home to 9 meeting rooms and suites, the largest meeting room can hold 800 theatre style (no social distancing) now that is impressive!  

Their smallest meeting space holds from 2 people, perfect for interviews, small board meetings, or even breakout rooms for your delegates.

All rooms have air conditioning and free WIFI, there are easily accessible and the team are always on hand to help in any way possible.  Particularly with all the changing restrictions in place, its so important having a receptive venue team to respond to your every question on safe meetings, they will most definitely put your mind at ease and walk you through how they can operate to accommodate the needs of you and your delegates.

Edgbaston Stadium Safe Meetings

Sheer Edge love a versatile venue, and so do our clients, most request for a meeting space with outdoor grounds for either team building, social gatherings, or just somewhere to break out to for lunch.  

Edgbaston Stadium has a luscious green cricket lawn that can be home to your next event for some team building perhaps? They have a whole host of options for you to explore.  

Perhaps you may be looking for somewhere to host your hybrid or virtual event? As you may well know these events have become increasingly popular, everyone feels at ease and it actually alleviates the stress and pressure on the team.  

In partnership with Cue Media, the Edgbaston Studio provides a state-of-the-art facility to accommodate virtual or hybrid events. 

Located in the Chairman’s Lounge, the space incorporates state-of-the-art broadcasting equipment including a comfort LED backdrop, camera kits and scalable lighting system. Combined with a sophisticated audio desk and vision mixer, the Edgbaston Studio creates a professional and engaging platform for your virtual event. 

What is not to love about this versatile Birmingham city venue with free parking! 

Get in touch with Sheer Edge to find out more and get booking your next event with Edgbaston Stadium. 

Call us on: 0330 223 3176 or email: 




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